Our new Summer collection seamlessly starts where Spring finished off – Into The Light.
Focused on menswear, we approach the range resourcefully utilising surplus fabrics from previous season alongside more organic & recycled textiles than ever before. This patchwork affect mixes weight and structures which gives varying levels of transparency and texture.
Folk's design ethos has always brought assemblage and juxtaposition to the fore, our apparent simplicity often includes subtle elements of randomness. Check this seasons 'Stack' & 'Patchwork Seoul' garment stories which marry the Folk surplus with reworked craft.
We shot the campaign at a rare Victorian Palm House in Devon, England. The original glazing and frame provides a telling backdrop for the clothes which feature flat seams creating this distinctive window pane appearance.