Privacy Policy
Privacy Policy
Folk are committed to protecting your privacy.
This Privacy Policy was last updated on 1st May 2018.
This Privacy Policy sets out how we collect and use your personal information and what your individual data protection and privacy rights are.
- What is the legal basis for processing the data?
If you have made a purchase on our website or subscribed to our newsletter you will receive marketing communications from us. On every mail we send you will have the option to unsubscribe. Alternatively you can change your preferences by logging into your account online.
- Managing your personal data
When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality. Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation and industry best practice.
Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so. We will use your personal data for the purposes for which they were initially requested and as fully explained in this Privacy Policy.
- What data is being collected?
We only store the personal data you have provided. We do not store or see any credit card information on systems. All credit card transactions are cleared using Worldpay or Paypal.
- Will the data be shared with any third parties?
We do not sell trade or rent your personal information to others.
- Using your personal data for direct marketing
Based on your marketing preferences, we use your email and home address to send you details of our latest products and promotions. We also use marketing profiling techniques to determine what product offers may be of interest to you whether that be by email, telemarketing, direct mail or social media.
We hold your personal data for the purposes of direct marketing to you for a period of two years from the date of your last purchase.
Email marketing
We would like to keep you informed about our latest product offers and promotions using the email address you provide to us. We will use the information provided to us when you subscribe to our newsletter or make a purchase online.
Direct Mail
We may use your name and address to send you personalised marketing mails in the post. We have a legitimate business interest to send you information about our products and offers in the post as we know that many of our customers like to browse through catalogues or offers prior to placing an order with us.
Social Media
We will use your email address to send you online targeted marketing information about our product offers and promotions via social media platforms. To do this, we will share your email address in a secure manner with social media organisations, such as Facebook, who will match our advertising requirements to your social media profile. We have a legitimate business interest to send you product information via social media which we believe is of relevance to you; this is known as Interest-Based Advertising.
- What rights does the data subject have?
Right of access
You may wish to access a copy of the personal data we hold about you - known as a Subject Access Request. You can do so by ringing, writing to or emailing the via the contact details below.
Right of rectification
If you believe we have made an error as to the personal data we hold about you, please speak to one of our members of staff on the number below.
Right of Erasure
You have the right to request your personal data to be permanently deleted from our records and systems to avoid any further communication with you. Your request will always be considered in light of the legal bases that we hold, store and process your personal data and the purpose that we collected your data. Where the legal bases permits, we will carry out your instruction without undue delay.
Right to restrict processing
Should you believe that we are processing your personal data in a way that you did not understand or agree to and wish to restrict such processing, please contact us on the details below.
Right to portability
In the event that you wish to move your personal data that we hold on you to another organisation in the form of an excel or csv format, please contact us on the details below.
Right to complain to the information commissioners office
You have a right to lodge a complaint with the Information Commissioner's Office (ICO) if you have a complaint with how you believe your personal data has been handled. For more information, please visit https://ico.org.uk/concerns
- How can the data subject raise a complaint?
If you have any queries regarding our privacy policy or would like to make a complaint for any reason please contact us on shop@folkclothing.com or call us on +44 (0) 207 404 6458.
- Cookies
A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognize your device on future visits.
There are the following types of cookies:
Website functionality cookies
These cookies enable you to browse the website and use our features such as shopping baskets
Website analytics cookies
We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.
Customer preference cookies
When browsing or shopping online, the website will remember preferences you make (for example your name or location). This makes your browsing experience simpler, easier and more personal to you.
Targeting cookies or advertising cookies
These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.
If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.
Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.
By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.
Contact us/make a complaint
If you have any queries regarding our privacy policy or would like to make a complaint for any reason please contact us on shop@folkclothing.com or call us on +44 (0) 207 404 6458.
Company registration name is Blondie Fashion Limited, 49 Lambs Conduit Street, London, WC1N 3NG. Company registration number - 05071083. shop@folkclothing.com
Mobile Terms of Service
The Folk mobile message service (the "Service") is operated by Folk (“Folk”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Folk’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Folk through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Folk. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to Folk or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Folk mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to Folk or email warehouse@folkclothing.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.